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Apparel and accessories

LVMH joins Circular Bioeconomy Alliance to promote agricultural sustainability in Africa

November 7, 2022

The parched Lake Chad in Africa. Image credit: Circular Bioeconomy Alliance The parched Lake Chad in Africa. Image credit: Circular Bioeconomy Alliance

 

French luxury conglomerate LVMH is one of several businesses and institutions participating in the Circular Bioeconomy Alliance (CBA) that uses a regenerative agroforestry system to develop sustainable cotton production in Africa.

Lake Chad in Africa has shrunk by 90 percent from 1963 to 2001, largely due to traditional methods of water-intensive cotton production. To help to combat this, CBA has installed Living Lab, which employs alternative methods that are biodiverse, sustainable and regenerative.

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