Today in luxury marketing:
LVMH thrives on selling Frenchness to Americans
Few brands are as exposed to European tourism as Louis Vuitton. Given the recent slew of terrorist outbursts on the continent, which have made wealthy Asians and Americans more reluctant to travel there, parent group LVMH Moët Hennessy Louis Vuitton is showing surprising resilience.
{"ct":"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","iv":"080ea422b24da7d0ca314478f802f2c5","s":"9564a1450ad85676"}