News briefs
October 11, 2019
LVMH Luxury Ventures is investing in streetwear DTC label Madhappy. Image credit: Madhappy
By Staff reports
Luxury Daily’s live news from Oct. 10:
LVMH backs LA-based streetwear brand
French luxury conglomerate LVMH Moët Hennessy Louis Vuitton has invested in Los Angeles-based label Madhappy as it continues to court Generation Z consumers.
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