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Dec. 22, 2024
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Apparel and accessories

LVMH backs LA-based streetwear brand

October 10, 2019

LVMH Madhappy LVMH Luxury Ventures is investing in streetwear DTC label Madhappy. Image credit: Madhappy

 

By Staff reports

French luxury conglomerate LVMH Moët Hennessy Louis Vuitton has invested in Los Angeles-based label Madhappy as it continues to court Generation Z consumers.

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