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Marketing

Luxury’s idle approach to digital rooted in perfectionism, not unwillingness to change

October 11, 2016

Chanel ready-to-wear, spring/summer 2017 Chanel ready-to-wear, spring/summer 2017

 

NEW YORK -- According to Boston Consulting Group, six out of 10 luxury goods sales are influenced by digital marketing, meaning that brands must now act urgently to embrace the digital revolution or fear being left behind.

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1 thought on “Luxury’s idle approach to digital rooted in perfectionism, not unwillingness to change”

  1. Feliica says:

    The presentation “The Seamless Luxury Experience: Harmonizing Events, Retail and Digital Strategies,” was extremely informative Robbin Mitchell, from Boston Consulting Group did a great job monitoring the panel.