Marketing
October 11, 2016
Chanel ready-to-wear, spring/summer 2017
By Jen King
NEW YORK -- According to Boston Consulting Group, six out of 10 luxury goods sales are influenced by digital marketing, meaning that brands must now act urgently to embrace the digital revolution or fear being left behind.
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","iv":"80c5d3dba8d9420f6106b286da42138e","s":"9a95e30f520d1417"}
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The presentation “The Seamless Luxury Experience: Harmonizing Events, Retail and Digital Strategies,” was extremely informative Robbin Mitchell, from Boston Consulting Group did a great job monitoring the panel.