Legal
April 4, 2022
Western brands’ faux pas are not helping their case in a China keen to promote traditional culture and values. Here are the dos and don'ts for labels navigating Chinese rules and taboos. Image credit: Givenchy Beauty
{"ct":"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","iv":"53c114c4e8f1e4b904a988dc3d86f9b0","s":"e0e0270c697f58d6"}
Share your thoughts. Click here