Legal
April 4, 2022
Western brands’ faux pas are not helping their case in a China keen to promote traditional culture and values. Here are the dos and don'ts for labels navigating Chinese rules and taboos. Image credit: Givenchy Beauty
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","iv":"9584ea079301f1591ce3b536497cf74e","s":"171d69954f1bc4ea"}
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