Legal
April 4, 2022
Western brands’ faux pas are not helping their case in a China keen to promote traditional culture and values. Here are the dos and don'ts for labels navigating Chinese rules and taboos. Image credit: Givenchy Beauty
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","iv":"c2c5396a9689e9e18b1dd047d8882e51","s":"cb2f038de9304809"}
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