Legal
April 4, 2022
Western brands’ faux pas are not helping their case in a China keen to promote traditional culture and values. Here are the dos and don'ts for labels navigating Chinese rules and taboos. Image credit: Givenchy Beauty
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Wpw7F5D7wpUD\/ZNpBmCLWsSM4VqCKaHNGrQ+HNY7JYN9teC3FgmGhq3P5wd\/5jkgacfiop3an\/2W81hQzewA3PIX6SOnmLnSdltBiXyFH08xNaDUtdi9Kdjx1aqUfEQSTIz+1H7RucgsAB9\/gZ\/2t4vSgtCRi7V+eSY8CY63IGp5+B4PBp7PNxnP6uP7BUH8c2a5oqSA8X4I+gDnBwM16Ex84U8RVtgR1xaUFypvaoaRD3QD3DjPnX7aEBxuMyAkgIW13eB9r\/Zj8dlx4SawuPt1J6FfRTiPPHvMTaVus+8bm56heR6tnEndr6TxqGi3rfy4HkVqJzlXNdiNxygLickpuan9RSYefyY\/e2nTaZ\/PAaqvOojl+O\/tXcw2Ozb\/vQWzQM5mzPRCKiDQVQ3fdKpNeDYOlWtZ39Yx7rbB4PEjThLpRHQKgjzRXJKFC4kFa164GDVVZ6ySslD3yEV54X6j\/9B7Sep\/h2UGoy75AxeOam4Pwdr7cKFhpuvwsG\/CJ+L9SKi\/bNO6RxhZrNRI82ZNOowcR3xko5IMeOywGpO52xVhoWnUjLCLpSgqdZIGANfgVbA7n2Uo+7bjFu3rYHtSYKWy9fCgTUe8cvh3BWRh6YZJd+1AM7Xg1qJRoI7Y7kmQvOSCag0ZDsNIEghtj3iyViE\/O\/oBYUzu\/LZZO7fROkOU\/ZvbAbcbN\/55eYVQh7fFFuLwTpDq\/kYry4aQdAQv5LQTlCaTUSDRnjjrHQFM+pCkb9f8FYnIcDfd6FWFcNl5MO6Vho\/Zgk+R3Uiq3S0D2dyJCeacb354bZN9RggIcVHYyLWB7U7MOxjGquC+ebzM8eayn4bhMHhSITJW0UGyJ\/WL\/GJvwrol\/FIHbGQbySrotg25BmNcLk3oQEk8NLnSvo0RkY+QyR5BASu3ZCwWLyhrZf7AHxibIr9BngRAEQ+02PYdpkug1Gf2upwL1q+LGXiVuHLfRfJiq9bYZ3bCGwhx2x9FrH3RX4Y5oRNMulX9xMCKPS2WciCWglgLPLvRYOmG\/+k7Wz7TcVFUNBnu0H0L24v0aEn4fqIuRM\/ZGYjnpePRd7QZyGKqHY0Fd7XcO1ySrh+pgBIy3sagv2peHDVeu3EJbd5h5FetBPG\/iCsBUKFkVEAXJgjAIOYTx052BtiPHaqFzW7GyRJtrMjDPulW09thS3Tn3b67A9gMumlz\/dyW4ogr2S2gp90jRIg6PNQALj42eir9wr4HviDrgOJr23Wsc14XJgqXaJO9w7VUjMSFv6gfPGL0LxL8zeUS1AZXJTphty1+r0tkfqXg0PNMbnhTtrp1x4DUxobB8F+PuvimPoUz2mhvI\/9zcKJWzAYTA4tjKqsII27L\/HzqiSVt5tDfjVrwJ0RyyMeHBcBdc11fKuA892FdyuBwSm40yAnYgV6ccZuEyVc51P2MwQqUZ5phSvkdlnifvYYcB+5uU78ADczZBZEKB\/Ln9uT8U9JQA59hQaBhkGhURjp\/J9lLwopFwJd7iVeQ7FIPn+yqKkDrHRrVotNJ95nLi4cOIHzC15zg0Ny+cVcjiltOHSfkrZK0mr5IWJSEAiQoW6Ys8nKsjTx8efcN9VJHsiKHhDHovU6TfRf0N1Q2OelaEAb1arbfGoOnE59okq4kBXOrpnpymnkjVkBHoUeDFb2exPENg4shwTbX94Ao8n+eCwmt6YBy84FF7y0u\/QluXCLE4xGfYf6\/8b10Ah\/jBUBKjFc7mKwpX13P8m3BwiSdlCCnJZ7CNPhD3kA4qN+2OybS98rRSGWIO7P4D4JfGgwuSUwf5qvPYTmWPl\/94cBeMHICbJdChLEXzwJQtN2WUoVHKS8hwKSOjvQfQDRP1eNkOEeySXoGNlQWN5kg2DJ+ZlpFAB5vZrI3HE2gnRjds6FXimIuIBw1iUev+myvnNZnAanSQLjNZGFRryKOqeS\/73EJhVeZ\/e8qrQ\/gPcjAmmRfrtfkY9FKLxLMV3HgItdRbiH6l1gKsO8\/0u3LlQti6ScNZMp4\/56RglELTCVBNY97JCYyfmfmIHPNFxIyR68BgSdwbYjIgOY8VEZILBXchN5eXrgfbN4h+GYYZWsA83jydl34stTfRul\/Qf9GS8A4PH8y05odJScdkcmIps1DfthAAocCcerM47k55HGbeZKEC\/x6vSiI\/KxznfqZHTzlDducLtefP5Npn6PPr4QgCdQd+vM2SjHn8FiznBEwnOtk3yH\/kOmVbHcE7lwLPsfm+8j4BO+CVTkET5N8PZuMGJ0kevu\/Hd0lgx6fSbL1kz6Mps0Q7LhqdLZjkQBwgBNuRHseHrIfQC+TbKWCD4ShXSDv4sEhcFWHxV03SNC681TZZylVFswcSIB3+6oYFo\/UrJHxBe+M09Jm0Escy6rEtCl0Yws9j6GHJxUO1Ce4h8axWmTgJbWD867Zs7L5puEoVQm\/QakdVd2FY+wimzXtWvZqIpj8aEFCw83wnzbD4MC5Q+YFLwta6\/zTFrkD2QC2G4+ZmsdEGoyYy5Wn0MJ+wfwGJyWuW3ckCmNRYqzJwRSJqJEUUfBuJ2buy67y1jfOmJk90\/r7\/Yntd55ScCkBdq37QHTO83QZAhS7OyLUzVl2mJd5Cl0CFBsYnUjAi0joGZG+jCkSHBl4Oxz10852fEmLPauA6b2Xk0GypYVtrDCVWjMqlsc1enzoLsAtETwEFRiRHt0RBZpZX+Hfovg6YsTa6RobA+be+y6GaUgDgrjRmY5LvsMPZjq7tOTAx5ZaU3Rd87M81tlRkBRsqnMra2HQL+mufbTTqENis5VVNl4LyS0Gi8BavvpL333O8VZUkEdrD8lLB03ISS+P\/6frkrY4e3EzUTneDEcRACkN2XYqQpGkGidSSA2cJ7JBnGVTyW2ik54vi39\/aZ0y2m27vbWhL2wszxq0fxVqkF2Bc5NBkYmL7FMjQgqj8U2Cy4P2ldZGO4ewe8DjV3AX13mCvCWER4+49ZOTWi5hkXwdvwPPKRm6wo9GWtXqHJegBMsFHXJ8piiAMRFSfkTVpwXNWftC2TvvTvwMG4afkawQ6dB+LgrW0V9W2dekeL0ci05G6LrfD4RkO\/1y73OIvjTFRia2YEfeW+bvigE6pe+LW+i+85dW20x365FJFUQ3vF\/DM7NdGNp2K9dWrUddTlAnhGGtXiS3Vx8t0NPgKzKoDcRp+Z4amSua45K05JqVZ9ikVbft5CKnc3fpNeeg09FBdrMH0V+2Yw2uhyPRScRUS\/MjFYp1pas7alnzjrhUkm3t2lMQuSim\/H+l11rGIwZk3S3gwUAtPUJYHySpsq7L2Ku2d6X2OpFVQUpgqVofU43\/SRJHDeFQ1Lx0y4wZ971pTJg8XknbATQwAP\/C6YYoUPv1w5hGvrEor0FnYnymjNMErxvvMo3zoxxeV31fTqchDBX2Sb7mwW\/gbcT+PrzAqKmZ+I3QyD38Bn1dT5GwRTWwV\/PRht1TTfLjQC24jIgkZsfkCnLEoXu0lzVnTnD5CxkNzcn4cvj5LAGinfrWI9suRk\/4fpPfZBV5AnoemGsF0sCuQUYT8mv+RjjDeedquf32NCqb2g+ZxwP3dHHPjRaK\/i0oG\/rBb2v1\/LZgsk0prRTxx0i4dSaY4YW4HhUHZ6dJn9tNg73VlBc8EEzxh5gQXg+i45AFhV17E7iNZR6ZJ3hQ+qwhNvBfu3v3Ei7tdkXCwDzWqL7F7FY2gOEHzcXAM6gMXei24oY9GbbWEqmZ1vzQVrUlLxXz2V5u3khfN3xN9qKD9ytKti7fFUiCNWN8fBpzmGX+I8t97ZMbe4fbyEQH6byO2Obp\/x2xM6nponUmdnu8fEsM+nIZCAILG0cRQ3VF5pYyEbFpNliZVxzAG9xAg+3hGSERKCRcUrOnlRwEi3fdT\/NkfCRR64kkdpOHLzRPVftYv7K8PsYOg7dHcQjeoFhcUwxJx18rtoDwvXxRLNSSJ1bXsUxm+wNIA8R\/LfrnKobG+7dZGHmTMLBMUUEQlFzmCgV4K7vpNPiGDAVIXChTzzLkwRw2FMtj5aE\/gwWJUwFng77PPVLbnmKs7bGwnqUQRLj5K5cSdVA8B4D9rAO\/6js\/3qp7fgEcr76c7+oL1ZfShPQxbmdXIjjK7wNKVYN0yPpHpjXJ8W30uFkfhBQFIxJ36AJNo5rmk5BnvArqu8igJNzTlRq7tQFxl5fL9A8xDZQXqlKW1nllqzxESyCuT10MqcBClSkq3ZZo5Iqk0MmI1C4wap+ERspAG4zYsronJlMMSJgfw3qW4Z4dTrhWwkfn6cxMLga71JlNz5QAA8nQ07Cvx5l0N4X1mcymI9O+OG9CFlMMeHxQjXQ6C+UJQDBiICSzAL3XYuc\/5hi1VQrHhOjj2uW5\/t\/QTlXyK5EUznnYCrbtfk9ZTxvVhvlC5eF8pJ+ZO2zF3+pRZgRr7PUwN5us9YLixFHbH6N1CElYrtGiHrqzXH\/XRm+R9\/vVVVTl5tGspy4hZ7mz8IiWWFhABzniFdWiba0GQ18SqnxUEu+g0tUY89u450UpRt6puCgQMxnLDAeJdBre7U7BEmYgs03ljboe+ezdqGhLoZhCGl10DK6AvL091fGTLeQHUjKJqF\/gp9QVEDZFixhyLr88rWZdMb7XT0AuzIeX\/HFZrIdamnQsudLV98ProgM9Tr0kw45xhc\/3rEX6+yB6FwSV7ZCQpjdatw8ZHJGFn6iATU978vnCfHQIFcJ73pummV4=","iv":"091e2bfc65e5bf40b87452637ce95740","s":"50d574a8fe05e553"}
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