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Nov. 20, 2024
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  4. Kering slots new CEOs in at Saint Laurent, Balenciaga
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  8. ‘Shifting consumer mindsets are set to enable longer-term premiumization’: report
  9. Lexus logs 25 years of 'December to Remember'
  10. Luxury Unfiltered: Crisis or opportunity? Why luxury brands must focus on strategy, not fear
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Q&A

Luxury’s future in mobile advertising relies on bespoke efforts

January 8, 2018

Mobkoi created special interactive mobile ads in partnership with Porsche. Image credit Mobkoi

 

By Brielle Jaekel

Smartphones and social media are becoming such a prolific force in consumers’ lives that even luxury brands are gravitating away from highly polished print ads to interactive mobile marketing.

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  1. Luxury Unfiltered: Hermès and Patek Philippe prove trust is the true luxury
  2. ‘Copy Nothing’ campaign defines next era at Jaguar
  3. Jaeger-LeCoultre brings ‘Reverso Stories’ to New York
  4. Kering slots new CEOs in at Saint Laurent, Balenciaga
  5. Pomellato reveals exclusive residency at Bergdorf Goodman
  6. Dolce & Gabbana, Skims release limited-edition collection
  7. Luxury brands losing ground with younger audiences: Bain
  8. ‘Shifting consumer mindsets are set to enable longer-term premiumization’: report
  9. Lexus logs 25 years of 'December to Remember'
  10. Luxury Unfiltered: Crisis or opportunity? Why luxury brands must focus on strategy, not fear
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