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Internet

Luxury Web sites sacrifice functionality for aesthetics: executive

March 23, 2011

 

By Rachel Lamb


nordstrom-185Luxury brands take pride in the visual elements of their Web sites, but most seem to care more about looks than if the site is actually functional.

Brands could also consider using tactics such as search engine optimization or social media to drive traffic to their Web sites. The use of social media, such as blogs, Twitter and Facebook pages, can also benefit a brand trying to attract consumers.

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  1. Off the Cuff: A Q&A with Steinway & Sons' Ben Steiner
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