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April 5, 2025
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Jewelry

Luxury watchmakers allot up to 50pc of marketing budget for digital

March 27, 2017

Promotional image for Chanel's J12 timepieces in white and black; digital has become a large part of watchmakers' strategies

 

By Sarah Jones

A reflection of the growing digital savvy of luxury clientele, new research from Digital Luxury Group finds that watchmakers’ Web sites saw record high traffic this past year.

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  1. EssilorLuxottica extends agreement with Roger Federer
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  3. Maserati returns as sponsor of Rolex Monte-Carlo Masters
  4. ‘Unlike the Rest’ from Ritz-Carlton Yacht Collection champions service at sea
  5. OTB Group introduces first corporate volunteer initiative
  6. Ralph Lauren launches heritage-inspired exclusives at Neiman Marcus
  7. Prada’s first standalone restaurant arrives in Asia
  8. Off the Cuff: A Q&A with McLaren's Nicolas Brown
  9. Kering acquires Italian eyewear manufacturer Visard
  10. Prada taps ‘Re-Nylon’ profits to resource environmental education
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