Research
April 18, 2016
Tiffany's models
By Jen King
Since L2 last assessed the watches and jewelry sector, luxury brands have begun to embrace various SEO/SEM strategies on the category level, having been virtually invisible on Google search results in the past.
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","iv":"6612f857f2ca6f0709eafe0b2f62912a","s":"a0b0a3f18cefc74f"}
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