Research
April 18, 2016
Tiffany's models
By Jen King
Since L2 last assessed the watches and jewelry sector, luxury brands have begun to embrace various SEO/SEM strategies on the category level, having been virtually invisible on Google search results in the past.
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","iv":"d628a0ff74a4e68eab9b7fd4601238fa","s":"02425e4afb94d203"}
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