Marketing
April 2, 2018
Podcasts offer a way to reach consumers through audio. Image credit: Bang & Olufsen
By Sarah Jones
Storytelling is a central part of luxury brand building today, but some marketers are thinking beyond text or video to share their perspectives.
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","iv":"753651c47543cfeca80c18343bcdd37e","s":"3341381d374aab08"}
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