Marketing
April 2, 2018
Podcasts offer a way to reach consumers through audio. Image credit: Bang & Olufsen
By Sarah Jones
Storytelling is a central part of luxury brand building today, but some marketers are thinking beyond text or video to share their perspectives.
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","iv":"131b651cc2527870627570dcc755e6e7","s":"80628ec2a60f7d16"}
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