Marketing
April 2, 2018
Podcasts offer a way to reach consumers through audio. Image credit: Bang & Olufsen
By Sarah Jones
Storytelling is a central part of luxury brand building today, but some marketers are thinking beyond text or video to share their perspectives.
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","iv":"7ee7fd547cf61f528a1960d13333b39c","s":"4bf23e2e6f4786a8"}
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