Columns
August 18, 2015
Tammy Smulders is managing partner of Havas LuxHub and SCB Partners
{"ct":"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","iv":"d5e8e142072827315afc5381176d1dd9","s":"d04f7254ead4530a"}
Share your thoughts. Click here