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Marketing

Modern luxury brand building hinges more on lifestyle than heritage

November 20, 2019

Ralph Lauren recently rolled out a new CSR strategy. Image credit: Ralph Lauren

 

By Sarah Jones

NEW YORK – From product creation to marketing, attracting luxury buyers today is more about creating a story and experience that consumers can buy into than strictly selling.

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  1. IWC social snow globe stirs up winter memories
  2. Luxury consumers trending toward goodness in purchases, values
  3. How can luxury brands tap into the back-to-school season?
  4. Balmain enlists virtual faces as brand spokesmodels
  5. Stuart Weitzman names Kim Kardashian as global ambassador
  6. Preloved items from Hermès hold highest resale value: The RealReal
  7. Tiffany keeps it simple to attract interest in New York Times ad
  8. Galeries Lafayette unveils plans for second Paris flagship
  9. Mercedes exec: Social media efforts should single out brand advocates
  10. Bentley launches unisex, sustainable scent
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