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Dec. 26, 2024
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Luxury to thrive on what stays the same, not what changes, says Tiffany CEO

April 1, 2016

Tiffany's iconic blue box Tiffany's iconic blue box

 

By Jen King

NEW YORK – Heritage and innovation seemingly battle against one another in the 21st century, but there is a symbolic relationship shared by the two forces worth exploring for luxury brands.

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  1. IWC social snow globe stirs up winter memories
  2. Leading with pedigree, Range Rover promotes plug-in SUV
  3. Luxury consumers trending toward goodness in purchases, values
  4. Dior weaves codes and trends together in digital nail polish promotion
  5. How can luxury brands tap into the back-to-school season?
  6. BMW models top luxury auto shopper poll, Tesla slides
  7. Balmain enlists virtual faces as brand spokesmodels
  8. Chanel's Coco brings intensity to its scent and marketing
  9. Fendi turns brand ambassador into fashion collaborator
  10. How luxury is the millennial’s unlikely weapon to fight social inequality
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