Multichannel
April 1, 2016
Tiffany's iconic blue box
By Jen King
NEW YORK – Heritage and innovation seemingly battle against one another in the 21st century, but there is a symbolic relationship shared by the two forces worth exploring for luxury brands.
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","iv":"d8d01b2782366a4564e3164f57ed04b7","s":"e1224c0d0320d0f8"}
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