Marketing
June 16, 2017
Neiman Marcus took an experiential approach to Father's Day ideas. Image credit: Neiman Marcus
By Sarah Jones
Ahead of Father’s Day on June 18, luxury marketers are touting everything from tangible gifts to one-of-a-kind experiences to draw holiday spending.
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","iv":"dff4f148db47568607fc23db13e28c20","s":"24d981c98189950e"}
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