Marketing
February 12, 2019
Cartier is prompting consumers to gift their friends. Image credit: Cartier
By Sarah Jones
Leading up to Valentine’s Day, luxury brands are expanding their marketing efforts beyond typical romantic themes, taking into account the diversity of love.
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wPL72qCvsTOo\/wrs0osMOZW0ELoWz1qBXx3UFjioySaH5OVOiBWJtnw1tWJC7vu9TWltmXMDj9gkQgErzGH0z08HjK0x5A0pGPaPgOZ\/7uidT24O1CpgRF4+RQm3caHLCgOG0g7HuRH8Hvc6xq2yACo2BHpgS5R9mwhVlDXwWuosKTXpTHGlS4JZA9R+4Hb\/mDXdvEhI0LbY+O5sYawVfG8cG4wT\/elxoPlcgfqHtqrfkjVmWDCkkF4f4mgAgDZ0ELXF4OeeJ3U8jSBmay5o\/6iE9bdXIhoE+P8rnMivfan2GprcDqwvUCS2G9fETek8CXgEFvO2MGMMsjs5dSL1c9FkBmnZXaX339k6J9gDqDSCJi4YIdkCf53Kb+swKhCxEu8Ab8B8fB3WjaQwo++h7OdkiDNt72\/HlqUi010nsuYjhq31+AilFiSaofK8gg8+Ewd8CROIhcrIz+SDbbL9UOjNNApCe+znRwwMt8h2MAMkTSbKbOx+qsLEqDOJLx0t1syXw8R5KGdGGmI8ayThcHHttwckljRUXoRYi868rm3xKvLgmbAy6uNL\/GQZlZ3L8UQsLfHDE5ZknRbS5r2u82bOV\/zbjvtdyr9m0JrX86m5nQ9Vh5uTjx6W40W+569CXk\/0yH2GlnzXrLcUg52824pPQXeuN7v004ZMfd0sZGcd9Ffbeu38qKBxmr5S6INz8M9i9x0mr0mf89h6cdutR9raY3giUee7jla15z+bzqJ+SeICFkikT6n5wBW\/gNZJxD7UBdo7MkJT+zpYdJGKMcEa+B64eZRKvydJQ0AAzNy\/a6vRFD0WCd0P\/xLKHhY1HVD5nDAW6b\/3DuBm1nz52f3wUW5+KqbyXqZkeiDO8ryBbtRPM0hNcGcjJjmdsCqdCalUl8A8dlVwSeWCo14BxSvg0ch8h8F7joMnFILvMRjZlJuy9teayBgPWGIt32bFVWVQIR\/3vR2dXFECavhkguEp3b++0iB7\/\/oENfO7bwH7ReMGNIbiSVODaNzMFhkTwRC85vzE9v\/2xF31cxtuc5hcI9QPbvXPKeOUqjz2oRDlwob1lLJxTR+qIEoxxnBvbmbop\/PVO2liNxDjJVeAAccw7co0wG05TeluYvlamqOW3q9wWLdeLBglOMATjgap4ckCe8EOCz4IFN3BTgfw3YAY80e5CY++5x9Zx2zhXbyYJ1W5hTtqbTMlO+LxrnGZWBGqvdqj+IQCmahEsjghQrjD3Cftn2ljM3AWnLRyw7Ygb6Q1rSGPlnyCYAs60HCDwccAdcHypSDiwBcSGmvHgl1nCn8V0C25ac\/0vdjrnUYaftaIMunvBSUYsgsWL+u7ICPgfHXX0Cj2KwXeqFp8JQumdrooGLYC9MIlX\/ZqAXtXZFVA5fJkguX\/Ea66s1jw7GqXtZdtqnj0APbw7gxUMxXheCFUr0lcEG9QubO798WEHLiut4pzldW8B7GF7o3oddz9jen9mfFggquSC+6KHptXyL6Xy9pGxiDvi8zGiKIApA\/Qtd89lgaE2CIccAjUYfLULfum4WxrgRaHf2eS1eKyjeLQeTjiwputPExL83ubkrXt9yB9Bz7YUQgY9lWtlq4BDHg4doSby5ZiePAijgFzflOIs2vXV0G197\/PDe4\/s7gWCbTXoxuKT1k1HjeeW3wExr9S7nt4mGiKPSi4EkKBomQBrGnSCqcraVX8WOvvcgfDfkfpdIf9d29Q0oJdZGEvVH8GQgMyMim4YV0nHypAD2teB3DYVTaO2LF\/NXQwV2Z\/8sAq9UH+VfbMeaYNaRoZf1v+uZJ9llO7EvCMGf+6sTA2EuT11MX884uT9o4qFAzMFllEKsoMVUnK+FG8ckgt5jz+FsqjDVAaP78EBqxwYE2M\/AIO8+xgGNWIgcpvnNyfBqnCo1kQIj0Ha6CPlPBMGjwbzP85NVh5VRPSTpw6Foc0SH4DrUKI5Tkrq1hFm4gpzMg47qe\/2iQ6u\/SGRYp+LXQxPMpykiD+93z7VVF1b7OTVrGRh9gQDUFt9Qe3JpMl7u1MoWBRhzvklZ+oCsE8AX1bJvhKIyJVtJrrSurZjREaQsAl9n3wBH3812IMnYRMLAnUinzSIBq0K1LvOZCejdX\/l9fFiCioal0TEMULL6z72jGUbXph9+k6gfDtTt99cNH\/b1GMB3aqbuXF3R2Di0MuIJeBEp8X+c6be9yBrKkNJcjUeqXuDLMuDBOFj3XTHQQUgY68oHZSvLamMv5psXdtwCUuWM8Ob9CmQF4uVMCu6OQMGfl3005coNlTQGA0UZGQyzsAorxqGfJmeOfZdNTcrIgrOpoao0y087jz7BzyT+4YqYMkfx9yb+qh6c35nDF5qR9VCi4jYM5yVEnomwzvZpKpA1LUovvpsOhLTuKNv5AlMOFArvojeRfHjjYpQbw60X3nGpuBe6XxcLROaSlyzGthu6Q0lxV+Rc1GZ6potg44BZpsw8MVjO4u\/CtmPgGOAKQerRC3zUSZXspogWK2eMZ+zPMeguAp+zIzVAYT5skZX94wukJ35OQoSBt2NkWGh5fznJc7qPWk41\/qTiZqLTzTjFiPhhvVBZp0TEkOL76SQdGYI7iVjE3HT+Lq5hIAMkM8Gqm7pTpDyZcfioLZc3oB9\/RhyMiyFYeJeyaN+61Un+9IK\/pLeglucYsZ8BCuurvyhH9HI8Z2HkuzNW+hxqtkVjY6aw3sysaHM60wRtA8QRozIgnJGykBUXRymrG\/J6\/tg6q0dUQygV8cyBNhFDkeT94g1ATicAyaqdmrcou9GiMSvLJLja5GAK02+PKftc4\/BfReD5Eo7c30szvYQMUfToLd3R1vq2mnmnd3W\/UshCIJrKABmW\/i7FjVcNTM\/7ttYHGUyL3HRMwIvKR3n4OVhXm2a5m6XiumUiYPS0nDc6dhAO2Lhdpsj81zjGhhFRg2666XIjfaQNL1ph1o2xJVuZ4EgYHZGvpZx0oYQTk2cEa6sNZrb78ne\/nYfwt93pB9p2EgjHT+8lJnFR\/x8szQIwm\/nK1sfYVli0vmsx8Y9z1Itps5ZJPgfbeE09+sQGk09U0oNy\/\/AEuPlYiorA2FQ3pvd2hAiqoAmxZfs8dhDu69gqwbiiYC7zEs5Jmv7rL\/3tGDzgnkuCBYvIWE6O64zL0sGUZ0yc6KNb3HVoDrJSO2P0aua6\/7z6osofkbf27JTpGiMzCl2nD5XpBMpIK1PfalR1+ylxeeUK4Z0qsUUsmVGMlvJw6jarI9z4bn2pwmCQIGFjMzpTj\/1ihAJ6rJhPeyeyiSqG45gthYKrgfxeBtxqF6WNvONBNjzyU12WvQpo1WUPZcPSPHvmpABDnKPC4IHAxi4BVwqhmJr1iphz4FbzUERap8lMTgUyn\/HQMRotFG0xaHYS718VCQ2CmqSWH0IEGZptsZOns0xlQR06SKBllpO3ZToEhRxluHLstd3\/ea4+T6liv+F2R+xqvXaz\/3+AZAwhxmcsKi\/DTAgU5Cmi03pKTKgmhV2\/rsN\/rZYwCcLUDTkldyP8IXnTXZmNUVKU+cDsVo1YeqaGL+6D7FEPlsb1hfzUdHZ\/8VWD6ImC3M\/Fvg49xWtvEZTwzEvX6XxaMWmB08wCoYGpROUMRJq5F2Ii7JD++9Debqw0INdL\/8uTL1Tig6GRKJfp3smQi0scQqjWDchpfbB34iigrUelceG8SnaTTUQgFSyP8+y26x8w3ek9Momn0bSesYgCJGCU8ngj4\/PidRv3Ba57TBIGmKFaZ1QCipIFbRuvpFbtM9GJdSUAKFM9jsriE9WRmlnzYUD6FwtcR3zF5Tjnj\/IIEK9XNkIJ8RUQCFOZ\/Yyr9IpgBC8DeDGD3mD35WWW4h4tvrCJ95nk96kY0bBbPAHhEMKtHIXxcn\/enXh4\/xwlvEpH5V4pMjjJ8tDaibjX+Q7NRi4ko5qaeyC5PGezo7k+Sv2jicb04Dye0wyKhjZG5EK7PSD4yo65TCbV4q7WK3D86oLZlZUMkwokktGeC70poQ\/34pGqPw3XMVLRkjbPXsv4Qc6n\/ozxi0AHjYt5m33BPQYc3w29RWVT5bkLrMw0cx5YUIggvGJiXZTiGYJCLWSLXsQHOd\/aIsx8nhpwk\/BuiWk8HsqI0r6R6EOCFN9ZxiSel5JyK7pBeCB5tn96dNDLN43YD0UVq0v8tixbohdEyU3LVCILW5CpRDgamDNmEtWBFhIG57PdLf79JQN8SQJ25SehFdc64ks5wFTPuxxRD7Tz0yxyxaAgdzaZSRV7O60I66dNnRsg1lwRzqPOtb0EyeHw1iSrd3iAEUUr14kGiPfQ7u3tZaFFLZHq5AClAhuvOoZa\/fh\/GKNoXtM0Zk9QBOLht49BMvwXrPoIUx2w2wltc9kvHy78nh91jUX0uJc20LCSligBqQUBHwAQHpN48oTf\/NrJnJvXuw\/J+yeDXCAehuLQK7C4Hscsq09uzyY\/KaSwFpVhRURUe+4rbTRrvfh9tEqTeocYxaUYvhGuD3TYxLvlCn3YNDlO\/wAF4UrNmAmCPrBVCiTi68tCxrYciq408CSYVq9\/aiRC\/hIxUVAlMnDdkSymbrTPqbikZ950IGg3AaUihRhHjPWg3omih5VaU05LhPyvjAMdidO007gQJXT0WnJBMelUSMOgIMhBUDUu897ikkGd4NY0iwjxVXzgM6aXRHP0yl\/u9jAIQdv9pEtqhn2orCPs6lSeq\/0A3ltQdGb2430SGyLdweUV1F23ezkXz2bj0ZFQOz3YAiWzsK86Emi31zB1neBFWc92o1\/AghZJClqYSaAHTPpv53wvWQQuXchbK38LSdSu4Ozw+E0Xfvy4\/2Dgqbpd0wPIOGoK2az+5x6PaoBNQE5ib7lKgw00n59J8q\/971zNSXVYlTU7TrDY+wicmuHkJAxmR3TSd0dyutPmBBnNaVitLT3EeBbL+XZrH\/Iz3U9kG54gBCmSyy47aTqLNfRu3Sp5OuO60O7rHwIg9nS6OwBwpy+H2Q9M3Fv+gXU3tkqDdDgVY8jPfoOeuR0FOtZgOM70cdo0i2IWb\/tmHC+Eg4mfdnKrUox5mQPD38ZFG9BD\/T21k1CFOljAE4s8HCh+u1jtY79GX9v4harEP0M19jn\/K+VqckZtZZksb2hXa6bpopUPF4kPBSKFZm9a8eZKXgjT9sFcvfqclqb9E95XvP75mB75KQ7sDBSx\/1r+vplDCvim4OzMmoiyktntJDss2Nzu22WwJDNXvaBlnPydhLK7WmvX8DkAM1htIXRaUGcy1BZiOJFnyhbnswSc4tv+Oz9lE4Y86vcvCFgbhKdE53S2\/lrIXZHRzbhNvRTvShTzCJMVxph0xz8+3Y+4nkWL71Cz32ja3WmFNUa03yArzrckAbC\/pjgb0XcAA+8mcWYq4BRUu\/IpTV6jHBFcaIgUeFuItEA78I2I0pl1nEyJFuaeF1mc+qX5HkuvNbii1OoqomSj\/Rkq4\/tXslaCj4W99OniVNPCUud7tAAIvGBk8OK6B0HNhXRG3hvRkDUM95\/xP9ghPDe38ZS\/Pcj20xp6qMYMKIacHjzd5kK7GM9pW2u66kCcXD98NdiJRP1mDyX4S0zRevSOyF6eHBq7rvkpx\/q3nGvSUYQcuh+i+ZxOued\/n8XHRB4bybZin8zv5b0yAcD3x3Tgd7pvq\/w0dvnsVT\/XhbgY8UJpBTFvT4WQRRGALW1bYL\/cka2q1bWGEPbjxihFnokEiJhSImPFqZZkZA6Fdi4MEEM3K0sEst8f3APUqo3UDHUIo+7edX8M7s\/sDiNSXlwFyc7xXhiOhCum+O1wSAfKUmWrYodaGjpVK32MfginfcKKZDplxax0S3LJdBxl53pTRcA+uWd\/9WZO3NZIobctpPBns5h0BiExHWkmv9nr5VL20GubYiUi2SYdiyRRbFZAjVCUXq5iFAz0ZLMPmodhg5dzae2WF046hYVkvbNnFzCdO15Rv0k3+Z\/x4f9tucIpw\/nFtJtYnq+rtbjnkfJEtLAHw6jaUwGyueRByOMYdxcbQjLbfMAQPXuLuLD8VWW6858bUKitsNBBiuzq7UNHlsPJqWGbalo87llzU+WXvVodvc6sqy4vIZLOxTENPa1xfJ+VRJv3iAbHGR9STYsoQ04lZ3LI3E8Q5YDJ2zxyNvJBqwbBoQa4ppy7N05YIV5Hnea8yy9dw51aIHpPXBnMQbGK1MD466iQe37TcDILJojCHOAlLoXi0UUITp+IZXy5eidYpTOeZ+6KHLEgk37Iq8\/fF4YVe0Up+P2gJQJUicnp4sh+FwycMuSFO0p+HSM5vPfU9RCxAe+FigxZ2kBFqFRPhwAN\/OXl80+y4E4GlxL+GuN3x3PTpb7NOAzh6G+iIladeGCE1Do4TaSX+gX0G9Y+rxuG2uMKGY9TbSNkZ4hkVlGAYgmhLDlqwpGshjqp\/XKO4b1GkQW+dl3u10nPU6deyhVDfnbhGwuyhk3kOGBrbAuoFNPD+xiH9LyXvhaefb7gPxhqI9AAnaKRHAdU8h4oTwoOw8P6AOb8armEQHONcqE\/b4fOZmexzKDlk55\/KwbqzdayKx+vuPfqaLQim+NkbCXdnvY3Q8SbYION+1NPuIU+759jbmIvRWGh50zOsn7FJF5fwFXhoIfDirD0t2qXB27pkPMqH25e6EIOrn92g6bhhXD1Bp0yHGZXw3F4iVbeicBrQr2ddPHOz7wixznLwwwGgDZY4F0q2NWvoLth9dIgeEoZG3KRKkbO\/X\/RirTFHZBJt3tYyMOxBb4paNMUL8S8HxSvN9iepOgtw27Pqd+BIkR4D8bIUaoahwkwOx3mWWiFa04K5y6R6TiKj0GiX\/wuAMutckJ7o0\/5+X1Vi9MqOvGaoMK\/6Irrwy3+mBm9hhCOmqpaOZtannQcKVU+MYX0MJvYb3RU6UjtaLqYAPKV\/W519vfgUryMgQEVtYBxe7Lm19v\/1uc4+SuInKhDKqdfGWh9CNvG1uyFwSIsikx7zSsbT4K3Hj9DfzTThCzB5HCGfJP0nKmKrR4I7p4GXjPjylk3s98a2E7QvWTcAPH4\/7wLKUd5RL74zJDeklupMm80OZ1eC1eUF8\/T\/Cd7B+e3qrzRKIe2NiZQOPd6j9+z9dMX9xCkGbw4TknmVieLIwmjQuDMmQpyTLr27HmzgvdxgM28rdJ8+KWB91Pwdqkuw2NmuKr4cbvrP2mzH+1Aht1AWIdBqQHv2mlVbIitVNyBXv0IFCOp87TNLd\/z\/0c7bN9xkRG4+mLNQg2NX\/Gt2zSjdw4Sk4lL7vN4Zg3\/tHF+wa9j6X6Wmp9y24LAtOPOE\/qm180V5Z\/lg3x6lW9Vo77Alu1pHjzZdDZXIwD2RsROo\/evKoR\/5DLMSKxQ2vOMaaGBHJmZYsbvAP8+dWIezvrW4skrcSBCXXkq2ve9N5h1p8zCNeihAzdJzeRgUiDYx7aXrsZPX7qLNv1oedaMberUF4UDfzVIqCAMLZO2HbyaRh6aj\/uFmZKrUc2dOOMYi+ULNEjpwwf\/0Q\/IhkJjG\/pt+jTjCDLoJEmFNrVEOJNZ3qxHPBLDSX6owR208WdfTdjG5VhHiRta+iKks3Tc+MOU2XQ0cXkcw4xnVFj5nxO6z3xtKB5I4k7GuvH8H4GAj+7114GOqjS\/TLzzPHqCIGJuWSBlc58Kw3BlKfXUxOoNHl6RXf0j1o+rzZ3\/VPrLn39KgOWMBx7nub5tJ95dYy+b\/hxAofBheOm80IVdtlFBN5MB2Vyi+5ekV7lhWCxPcbgPMbYBICmaeLYs7gPrQx6ugSVzyJzgsOR5Kra9q6Ik+ptyBSTQrJyw9zUvOj4nq3jFjmYYm6zdcOoJYLb6amgcuojUPNF4VbzIKPHOYKdhMQ1jXP+JWq5pTjQCAnDWTV\/dpSj9Qo3LcX1Jw98MDqYPjkh01QrIT0eng1er4KCLrM\/pqyUi8j3CNf7mvvUzYAzXXBfQ2FJg40jF2Jg65rRaTvymm945P2Vg98S1zarhDzc7FRWU1qry\/ZeIS91Z\/f6921MgbLPIVdxdiuKkQRKVc7LVYT2YY2qAtuBy5JOAHTSwThI56iIUeyuyjhNARU8y+w3uNMe\/mlzkuJ3WOmlRZqrmaSzNCJ4JZV1RulBCwEi4XLIxEDGdZlrLCgoCtPHYm1KuVSSMKaeGeeS6vQ0p8InzkmdOCasdt6Szk6ApUlhDUgBPi1ommU5sYSj8cH9hAeZanrXSv+v7Q93lvOsCM3J5ts3oJO8xdaXQVwtXwarq06XdByq2Ec95QrgoTq2Lf11mBR0kJCkF67OLQ\/539HTGYaY79HBLAnJCfnXmBXWXdlIgOoXNMk3VHpn1tvzc7LmDVGadfu6aQQ6CACdhQyFkTa5RfQaUyXaqYgZ7kpd4JCB9f10BG7Hcghw4Zwc2qQJ5PC30vWE6FZ7jwnSAmSfBUJxtJw9p1uq1HRdGkonh68HWHBdamB\/eK\/ccDscpxiXA5vP2ZOPZtXeXCZdzj7\/2OSUZYGIOLvYV9LGxxJcFDGBxygp0o=","iv":"0d6c51da108c75ab5a2f95a82d78e6aa","s":"4523c9b74b1abe9b"}
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