Marketing
May 19, 2017
Image courtesy of Dolce & Gabbana
By Sarah Jones
With the increased prevalence of social media in luxury marketing, brands have become more accessible to consumers, but a new report from Fashion and Beauty Monitor finds that nearly three-quarters of luxury labels still cite maintaining exclusivity as a top challenge.
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","iv":"f815da1b23adeadc61412dc9d2cae509","s":"60ac0fed5020f3e6"}
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