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Marketing

Luxury struggles to find balance between visibility and exclusivity

May 19, 2017

Image courtesy of Dolce & Gabbana

 

By Sarah Jones

With the increased prevalence of social media in luxury marketing, brands have become more accessible to consumers, but a new report from Fashion and Beauty Monitor finds that nearly three-quarters of luxury labels still cite maintaining exclusivity as a top challenge.

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  1. BMW sets record with funds raised for education at playoff event
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  5. BMW models top luxury auto shopper poll, Tesla slides
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