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Marketing

Luxury should take client-first strategy for tech investments

October 31, 2018

Technology investment should be driven by consumers. Image credit: Intermix

 

By Sarah Jones

NEW YORK – While innovations such as augmented reality may be appealing, luxury brands should focus on getting the basics of technology right before tackling the flashier digital features.

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  1. Audi propels Santa into the future with electric sleigh
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