Internet
May 15, 2015
Promotional image for Net-A-Porter premier delivery service; losing just one affluent consumer's purchase has a large impact on a retailer's sales
By Sarah Jones
As more luxury retailers are entering ecommerce, they want to ensure their online storefront fits with their brand image, but without their knowledge, outside factors may be altering the user experience.
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