Internet
May 15, 2015
Promotional image for Net-A-Porter premier delivery service; losing just one affluent consumer's purchase has a large impact on a retailer's sales
By Sarah Jones
As more luxury retailers are entering ecommerce, they want to ensure their online storefront fits with their brand image, but without their knowledge, outside factors may be altering the user experience.
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","iv":"17a4669ab3715867a2ff62cc59a69082","s":"5df7f3a56df5b294"}
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