Internet
May 15, 2015
Promotional image for Net-A-Porter premier delivery service; losing just one affluent consumer's purchase has a large impact on a retailer's sales
By Sarah Jones
As more luxury retailers are entering ecommerce, they want to ensure their online storefront fits with their brand image, but without their knowledge, outside factors may be altering the user experience.
{"ct":"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","iv":"3c7ed0e644adc3f32baedd9b2359738c","s":"819b24d56a7653c0"}
Share your thoughts. Click here