Internet
May 15, 2015
Promotional image for Net-A-Porter premier delivery service; losing just one affluent consumer's purchase has a large impact on a retailer's sales
By Sarah Jones
As more luxury retailers are entering ecommerce, they want to ensure their online storefront fits with their brand image, but without their knowledge, outside factors may be altering the user experience.
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","iv":"d8d6abe7ddc6aebfb4a0251ed05d491b","s":"0daedf3d7b5bff81"}
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