Retail
September 20, 2016
Net-A-Porter ad campaign
By Sarah Jones
Consumers buying luxury goods online are more apt to pay extra to ensure a package’s on-time arrival than those purchasing other products.
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","iv":"05f17024cd9a93d47a0ea011a6f8fb86","s":"475661b9f018e44f"}
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