Marketing
December 14, 2018
Spending on experiential luxury is only expected to grow. Image credit: Maserati
By Sarah Ramirez
A new class of affluent consumers means luxury sectors are experiencing several changes, including growing appreciation for experiences rather than goods, amid a period of strong growth.
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