Marketing
July 1, 2019
Technology and personal interactions perform a delicate dance in luxury marketing. Image credit: Cunard
By Sarah Jones
NEW YORK – Even though technology is taking over some aspects of brand interactions, the continued importance of human service cannot be overlooked.
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","iv":"cd7752a1ea3b80a2213a7a651938e557","s":"0b964049d6ce2c04"}
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