Luxury Daily
The authority in luxury news.
Dec. 26, 2024
  1. Luxury consumers trending toward goodness in purchases, values
  2. 'Clash de Cartier' campaign explores dichotomy of dressing
  3. How luxury is the millennial’s unlikely weapon to fight social inequality
  4. What to look for when buying your first luxury watch
  5. Prada Group bucks slowdown with 18pc revenue boost
  6. Tiffany & Co. acquires historic Titanic timepiece at auction
  7. ‘Hermès in the Making’ pop-up continues world tour in Zurich
  8. Assouline inaugurates two-story flagship in Riyadh, Saudi Arabia
  9. Rolex partners with Melbourne’s National Gallery of Victoria
  10. Leading with pedigree, Range Rover promotes plug-in SUV
Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Marketing

Luxury seen positively by 84pc of affluent Americans: Ipsos

March 29, 2024

The webinar dove into in-house research, pulling out strategies for luxury marketers that could help them appeal to even the most cynical affluent Americans. Image credit: Ipsos The webinar dove into in-house research, pulling out strategies for luxury marketers that could help them appeal to even the most cynical affluent Americans. Image credit: Ipsos

 

By Emily Iris Degn

Research firm Ipsos recently outlined the attitudes that wealthy American consumers have toward the high-end sector.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. Luxury consumers trending toward goodness in purchases, values
  2. 'Clash de Cartier' campaign explores dichotomy of dressing
  3. How luxury is the millennial’s unlikely weapon to fight social inequality
  4. What to look for when buying your first luxury watch
  5. Prada Group bucks slowdown with 18pc revenue boost
  6. Tiffany & Co. acquires historic Titanic timepiece at auction
  7. ‘Hermès in the Making’ pop-up continues world tour in Zurich
  8. Assouline inaugurates two-story flagship in Riyadh, Saudi Arabia
  9. Rolex partners with Melbourne’s National Gallery of Victoria
  10. Leading with pedigree, Range Rover promotes plug-in SUV
VIDEOS
More Videos

MORE IN Marketing
Luxury Unfiltered: Reclaiming luxury leadership when client expectations shift
‘Craftsmanship has a recruitment problem’: report
Luxury Unfiltered: When brands fall spectacularly short on client service
LVMH launches employee-led accessibility initiative
Luxury Unfiltered: How empathy can save the luxury industry
Luxury Unfiltered: Hermès and Patek Philippe prove trust is the true luxury



RECENT ARTICLES
Happy Holidays!
Estée Lauder Cos. establishes new fragrance innovation hub in Paris
Accor developing Sofitel Diamond Crown Hai Phong in Vietnam

The RealReal opens retail location in Houston
Wearables, AI at forefront of 2025’s digital trends: IMG
Off the Cuff: A Q&A with Aston Martin’s Marek Reichman