Luxury Daily
The authority in luxury news.
March 30, 2025
  1. Off the Cuff: Getting to know luxury's top-tier talent in Q1 2025
  2. Maserati opens customization workshop at HQ
  3. 2024: The challenge for luxury amid global and regulatory changes
  4. The Peninsula Hong Kong shares lineup for upcoming artist residency
  5. Zegna Group raises sales 2.2pc in 2024
  6. Nordic nations setting luxury trends of tomorrow
  7. PPR's brand makeover as Kering with owl motif to show new cultural vibe
  8. Luxury brands should recalibrate strategies amid market slowdown: Kearney
  9. New Nobu residences, restaurant coming to the Netherlands
  10. Gucci names next artistic director
Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Marketing

Luxury rings in Chinese New Year with gifting ideas, festive activities

January 27, 2017

Madison Avenue BID Lunar New Year Celebration 2016 - photo by Andrew Werner, AHW_1795 Madison Avenue BID Lunar New Year Celebration 2016 - photo by Andrew Werner

 

By Sarah Jones

Ahead of Lunar New Year on Jan. 28, luxury retailers are looking to woo Chinese travelers with culturally-inspired campaigns and specially designed collections.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. Off the Cuff: Getting to know luxury's top-tier talent in Q1 2025
  2. Maserati opens customization workshop at HQ
  3. 2024: The challenge for luxury amid global and regulatory changes
  4. The Peninsula Hong Kong shares lineup for upcoming artist residency
  5. Zegna Group raises sales 2.2pc in 2024
  6. Nordic nations setting luxury trends of tomorrow
  7. PPR's brand makeover as Kering with owl motif to show new cultural vibe
  8. Luxury brands should recalibrate strategies amid market slowdown: Kearney
  9. New Nobu residences, restaurant coming to the Netherlands
  10. Gucci names next artistic director
VIDEOS
More Videos

MORE IN Marketing
Gen Alpha to reinvent auto, beauty trends: report
Luxury Unfiltered: How Italian luxury is regaining the lead
The prestige play: How luxury brands can dominate sports
How culturally-aware influencer trips can successfully launch luxury products
Livestream shopping crucial to bolstering consumer engagement: WGSN, TikTok
Kering commissions artist Malika Favre for IWD 2025



RECENT ARTICLES
Soho House strikes deal with at-home rowing brand Hydrow
Ferrari announces US tariff-tied price increases on select models
Head of Bulgari named CEO of watch division at LVMH

Balenciaga channels classic Hollywood for summer campaign
Off the Cuff: Getting to know luxury’s top-tier talent in Q1 2025
Zegna Group raises sales 2.2pc in 2024