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Marketing

Luxury rings in Chinese New Year with gifting ideas, festive activities

January 27, 2017

Madison Avenue BID Lunar New Year Celebration 2016 - photo by Andrew Werner, AHW_1795 Madison Avenue BID Lunar New Year Celebration 2016 - photo by Andrew Werner

 

By Sarah Jones

Ahead of Lunar New Year on Jan. 28, luxury retailers are looking to woo Chinese travelers with culturally-inspired campaigns and specially designed collections.

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  1. BMW sets record with funds raised for education at playoff event
  2. Estée Lauder Cos. establishes new fragrance innovation hub in Paris
  3. Montblanc cuts ribbon on concept flagship boutique in Chengdu
  4. All-new 2024 Lexus GX SUV stars in annual holiday campaign
  5. BMW models top luxury auto shopper poll, Tesla slides
  6. Luxury Unfiltered: The self-inflicted luxury crisis
  7. Mergers and growth and consolidation, oh my!: Courts disallow Tapestry-Capri deal
  8. Vera Wang sells IP to brand management firm WHP Global
  9. Meta drops price on paid subscription tier in EU
  10. MGallery Collection wins Grand Prize for luxury tourism
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