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Nov. 23, 2024
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Retail

Luxury retooled Chinese ecommerce strategy in 2017

December 19, 2017

JD.com invests in Vipshop as Chinese ecommerce heats up. Image credit: Vipshop

 

By Brielle Jaekel

Throughout 2017, Chinese digital retailers have implemented bullish strategies that dominated ecommerce and successfully captured the attention of luxury brands looking to build awareness in China through online efforts.

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  1. Ferrari, Chivas Regal forge multiyear partnership
  2. Luxury Unfiltered: Hermès and Patek Philippe prove trust is the true luxury
  3. Off the Cuff: A Q&A with Steinway & Sons' Ben Steiner
  4. The Ritz Carlton, Missoni launch beach club in Bali
  5. Bentley renovates countryside estate in Cheshire
  6. Dior goes for gold with flashy J'adore campaign
  7. How Raoul Shah, a peripatetic agency exec, collected 500-plus “Do Not Disturb” door signs and begat a tome
  8. ‘Hermès in the Making’ pop-up continues world tour in Zurich
  9. ‘Copy Nothing’ campaign defines next era at Jaguar
  10. Ginori 1735, St. Regis Hotels partner to scale branded cafe concept
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