Retail
January 10, 2019
While consumers have changed the way they shop, bricks-and-mortar retail is still vital. Image credit: Neiman Marcus.
By Brielle Jaekel
Personalization in a bricks-and-mortar experience has become just as important as it is in digital, and with mass consumers expecting an elevated individualized experience, luxury brands need to work harder at delivering customized retail.
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","iv":"31d946cb798adb66d82796ec1c76ee1f","s":"fd5a7f8567456965"}
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