Retail
January 10, 2019
While consumers have changed the way they shop, bricks-and-mortar retail is still vital. Image credit: Neiman Marcus.
By Brielle Jaekel
Personalization in a bricks-and-mortar experience has become just as important as it is in digital, and with mass consumers expecting an elevated individualized experience, luxury brands need to work harder at delivering customized retail.
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","iv":"e96bae8f7609493fb6b7be87c3656324","s":"109009055838fd0e"}
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