Retail
January 10, 2019
While consumers have changed the way they shop, bricks-and-mortar retail is still vital. Image credit: Neiman Marcus.
By Brielle Jaekel
Personalization in a bricks-and-mortar experience has become just as important as it is in digital, and with mass consumers expecting an elevated individualized experience, luxury brands need to work harder at delivering customized retail.
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","iv":"b74331d9160579daca602ed89c6b057c","s":"dbf9ec304eefc408"}
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