Retail
January 10, 2019
While consumers have changed the way they shop, bricks-and-mortar retail is still vital. Image credit: Neiman Marcus.
By Brielle Jaekel
Personalization in a bricks-and-mortar experience has become just as important as it is in digital, and with mass consumers expecting an elevated individualized experience, luxury brands need to work harder at delivering customized retail.
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","iv":"2428595879d9b265a862d051a9511558","s":"8de702337aa92b79"}
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