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Nov. 13, 2024
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Retail

Luxury retailers align with pop culture, history in holiday pushes

November 15, 2019

Printemps is being taken over by Ubisoft's Raving Rabbids as part of its "Funny Christmas" campaign. Image credit: Printemps

 

By Sarah Jones

As the holiday shopping season kicks into high gear, department stores around the globe are seeking to attract shoppers with creative campaigns centered on themes ranging from video games to blockbuster films.

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  1. Diageo launches new division for luxury brands, experiences
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  3. Rolls-Royce brings new showroom to Abu Dhabi
  4. Nearly 40pc of fashion execs foresee industry conditions worsening in 2025: McKinsey
  5. Loro Piana, Harrods celebrate holidays
  6. Luxury Unfiltered: Crisis or opportunity? Why luxury brands must focus on strategy, not fear
  7. ‘Hermès in the Making’ pop-up continues world tour in Zurich
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  9. Bridging the generational divide in luxury fashion
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Luxury Unfiltered: Crisis or opportunity? Why luxury brands must focus on strategy, not fear
Rolls-Royce brings new showroom to Abu Dhabi
Loro Piana, Harrods celebrate holidays