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Dec. 25, 2024
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Marketing

Luxury retail: Why a customer should love your packaging first, and then your product

February 22, 2021

The White Company, an English retailer of linens, home decor, dinnerware and furniture at Brent Cross Shopping Center in Barnet, North London, England. The brand's customers expect the same clean, minimal and sophisticated designs present in all other branding elements to also be reflected in its packaging. Image courtesy of The White Company The White Company, an English retailer of linens, home decor, dinnerware and furniture at Brent Cross Shopping Center in Barnet, North London, England. The brand's customers expect the same clean, minimal and sophisticated designs present in all other branding elements to also be reflected in its packaging. Image courtesy of The White Company

 

By Robert Lockyer

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  1. Tiffany & Co. acquires historic Titanic timepiece at auction
  2. Rolex partners with Melbourne’s National Gallery of Victoria
  3. Dolce & Gabbana opens 16,000-square-foot flagship in Saudi Arabia
  4. Versace recruits American actor Channing Tatum for Eros campaign
  5. Luxury Unfiltered: The 4E framework is the key to transformative sales success with luxury clients
  6. Louis Vuitton lights up Fifth Avenue for holidays
  7. Ginori 1735 spotlights holiday tradition
  8. EssilorLuxottica, Prada Group renew licensing deal
  9. Montblanc cuts ribbon on concept flagship boutique in Chengdu
  10. Estée Lauder Cos. establishes new fragrance innovation hub in Paris
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