Marketing
April 24, 2023
Chinese shoppers are slated to help luxury sales rebound. But for luxury players such as LVMH and Mytheresa, connecting with those valuable consumers also means investing in local talent. Image credit: Mytheresa
{"ct":"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","iv":"0f31d2c650d66e6d0060c883e9f7325f","s":"49ae1be4db52a783"}
Share your thoughts. Click here