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June 14, 2025
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Sports

Luxury positions fashionable foot forward for Super Bowl

February 11, 2022

The Dolce & Gabbana Play My Game Super Bowl capsule. Image courtesy of Dolce & Gabbana

 

By Katie Tamola

From luxury automakers to retailers, marketers are hoping to capture consumers’ attention ahead of this year’s Super Bowl on Feb. 13.

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MOST POPULAR
  1. Gucci uplifts GG Monogram in throwback campaign
  2. JW Marriott opens first property in Greece
  3. LVMH, Dior sign Paralympic champion Pauline Déroulède to ambassador deal
  4. Bentley Home debuts picnic collection
  5. Louis Vuitton forges multiyear partnership with Real Madrid
  6. Dior creates ceremonial window displays from scratch, with scraps, for upcycled exhibition
  7. Luxury Unfiltered: When bronzes go bust, and why the art market is collapsing
  8. Maison Margiela takes stab at sustainable status in new content for ‘Replica’ refill debut
  9. Patek Philippe, Rolex top annual list of highest-grossing watches at auction
  10. Porsche Design boosts in-store traffic with Linkin Park collaboration
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