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Luxury Memo special reports

Luxury packaging – Luxury Memo special report

September 27, 2019

Tiffany's blue box is one of many iconic luxury packagings. Image credit: Tiffany & Co.

 

By Brielle Jaekel

As with everything a luxury brand does, its packaging is carefully created with a level of quality that reflects its image and product. But even boxing has been affected by digital and consumer behavior changes.

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  1. Hermès renovates Four Seasons Macau store
  2. Luxury Unfiltered: Emotions, not transactions, will guide the luxury experience revolution
  3. Patek Philippe inaugurates San Francisco boutique
  4. New marketing chief takes reins at Equinox
  5. Inside Chanel celebrates 100 years of its signature N°5
  6. Dior confirms Jonathan Anderson as sole creative director
  7. BMW renews Atlanta Fashion Week sponsorship
  8. Les Roches launches private aviation postgraduate degree
  9. Roberto Coin brings in Hollywood heavyweight for global campaign
  10. Subscribe now: Full access to 90,000+ articles, reports, videos and images
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New marketing chief takes reins at Equinox
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