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Luxury Memo special reports

Luxury packaging – Luxury Memo special report

September 27, 2019

Tiffany's blue box is one of many iconic luxury packagings. Image credit: Tiffany & Co.

 

By Brielle Jaekel

As with everything a luxury brand does, its packaging is carefully created with a level of quality that reflects its image and product. But even boxing has been affected by digital and consumer behavior changes.

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  1. Rimowa revives archival design in throwback campaign
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  4. Soho House strikes deal with at-home rowing brand Hydrow
  5. Saks Global reassesses closure of Neiman Marcus store in Dallas
  6. Kimpton Hotels hops on ‘tattourism’ trend with pop-ups, partnership
  7. Hermès sets sales record with über-high-end status, product control
  8. Balenciaga channels classic Hollywood for summer campaign
  9. Head of Bulgari named CEO of watch division at LVMH
  10. Bulgari reopens Via Montenapoleone flagship in Milan
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