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March 15, 2025
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Luxury Memo special reports

Luxury packaging – Luxury Memo special report

April 23, 2019

Tiffany's blue box is one of many iconic luxury packagings. Image credit: Tiffany & Co.

 

By Brielle Jaekel

As with everything a luxury brand does, its packaging is carefully created with a level of quality that reflects its image and product. But even boxing has been affected by digital and consumer behavior changes.

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  1. LVMH watch division head Frédéric Arnault appointed CEO of Loro Piana
  2. The future of successful luxury brand collaborations
  3. Donatella Versace steps away from creative director role at Versace
  4. BMW of North America renews BNP Paribas Open partnership
  5. Audemars Piguet ventures through time for 150th anniversary
  6. ‘It's Always Burberry Weather: London in Love’ celebrates city romances
  7. America now home to nearly 40pc of world's wealthy: Knight Frank
  8. Four Seasons partners with Giorgio Armani to launch global tennis tournament series
  9. YSL Beauty flags signs of intimate partner violence in new short film
  10. Porsche posts 1pc sales decline in 2024
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