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March 18, 2025
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Luxury Memo special reports

Luxury packaging – Luxury Memo special report

April 23, 2019

Tiffany's blue box is one of many iconic luxury packagings. Image credit: Tiffany & Co.

 

By Brielle Jaekel

As with everything a luxury brand does, its packaging is carefully created with a level of quality that reflects its image and product. But even boxing has been affected by digital and consumer behavior changes.

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  1. How culturally-aware influencer trips can successfully launch luxury products
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  6. The 1916 Company launches bridal jewelry tour
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  9. Prada taps ‘Re-Nylon’ profits to resource environmental education
  10. LVMH watch division head Frédéric Arnault appointed CEO of Loro Piana
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