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March 18, 2025
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Luxury Memo special reports

Luxury packaging – Luxury Memo special report

April 23, 2019

Tiffany's blue box is one of many iconic luxury packagings. Image credit: Tiffany & Co.

 

By Brielle Jaekel

As with everything a luxury brand does, its packaging is carefully created with a level of quality that reflects its image and product. But even boxing has been affected by digital and consumer behavior changes.

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  1. How culturally-aware influencer trips can successfully launch luxury products
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  4. Tod’s links My Gommino collection to digital passport program
  5. Creative director Jonathan Anderson to exit Loewe
  6. The 1916 Company launches bridal jewelry tour
  7. LVMH watch division head Frédéric Arnault appointed CEO of Loro Piana
  8. ‘To Finding More’ campaign from Silversea reveals new brand identity
  9. Livestream shopping crucial to bolstering consumer engagement: WGSN, TikTok
  10. Prada taps ‘Re-Nylon’ profits to resource environmental education
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