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Nov. 21, 2024
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Luxury Memo special reports

Luxury packaging – Luxury Memo special report

April 18, 2019

Tiffany's blue box is one of many iconic luxury packagings. Image credit: Tiffany & Co.

 

By Brielle Jaekel

As with everything a luxury brand does, its packaging is carefully created with a level of quality that reflects its image and product. But even boxing has been affected by digital and consumer behavior changes.

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  1. Luxury Unfiltered: Hermès and Patek Philippe prove trust is the true luxury
  2. ‘Copy Nothing’ campaign defines next era at Jaguar
  3. Ginori 1735, St. Regis Hotels partner to scale branded cafe concept
  4. Erewhon to pilot pop-up juice bar in Las Vegas during F1 weekend
  5. Audemars Piguet unveils collaboration with artist Kaws
  6. Mytheresa releases quarterly results, reaches record high AOV
  7. Dolce & Gabbana, Skims release limited-edition collection
  8. ‘Hermès in the Making’ pop-up continues world tour in Zurich
  9. Pomellato reveals exclusive residency at Bergdorf Goodman
  10. Dior welcomes first beauty boutique in North America
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Ginori 1735, St. Regis Hotels partner to scale branded cafe concept
Mytheresa releases quarterly results, reaches record high AOV

Audemars Piguet unveils collaboration with artist Kaws
‘Copy Nothing’ campaign defines next era at Jaguar
Luxury Unfiltered: Hermès and Patek Philippe prove trust is the true luxury