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June 7, 2025
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Luxury Memo special reports

Luxury packaging – Luxury Memo special report

April 18, 2019

Tiffany's blue box is one of many iconic luxury packagings. Image credit: Tiffany & Co.

 

By Brielle Jaekel

As with everything a luxury brand does, its packaging is carefully created with a level of quality that reflects its image and product. But even boxing has been affected by digital and consumer behavior changes.

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  1. Louis Vuitton captures creativity in latest high jewelry campaign
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  3. Longines confirms appointment of new CEO
  4. Vacheron Constantin, The Met select finalists of craft-focused residency
  5. Roberto Coin brings in Hollywood heavyweight for global campaign
  6. Zegna, Art Basel ink multiyear partnership
  7. Prada taps ‘Re-Nylon’ profits to resource environmental education
  8. Off the Cuff: A Q&A with Stuart Weitzman's Kaisy Mae O’Reilly
  9. Balenciaga embraces progressive technology for fall/winter 2016 runway show
  10. ‘Hermès in the Making’ pop-up continues world tour in Zurich
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