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Dec. 30, 2024
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Luxury Memo special reports

Luxury packaging – Luxury Memo special report

April 17, 2019

Tiffany's blue box is one of many iconic luxury packagings. Image credit: Tiffany & Co.

 

By Brielle Jaekel

As with everything a luxury brand does, its packaging is carefully created with a level of quality that reflects its image and product. But even boxing has been affected by digital and consumer behavior changes.

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  1. The art of subtlety: ‘Solving’ the luxury market’s slump
  2. Veuve Clicquot talks Champagne etiquette in digital content
  3. Estée Lauder Cos. establishes new fragrance innovation hub in Paris
  4. Saks Global completes Neiman Marcus acquisition
  5. Maserati unleashes anniversary activations worldwide
  6. The 1916 Company invests in jewelry vertical  
  7. Kimpton Hotels to unveil hotel, branded residences in Mexico
  8. EssilorLuxottica, Prada Group renew licensing deal
  9. The RealReal opens retail location in Houston
  10. Luxury automakers topple fashion brands in search
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Veuve Clicquot talks Champagne etiquette in digital content
The art of subtlety: ‘Solving’ the luxury market’s slump
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