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Luxury Memo special reports

Luxury packaging – Luxury Memo special report

April 17, 2019

Tiffany's blue box is one of many iconic luxury packagings. Image credit: Tiffany & Co.

 

By Brielle Jaekel

As with everything a luxury brand does, its packaging is carefully created with a level of quality that reflects its image and product. But even boxing has been affected by digital and consumer behavior changes.

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  1. ‘Video games are a powerful cultural force’: report
  2. Louis Vuitton captures creativity in latest high jewelry campaign
  3. Dolce & Gabbana debuts Devotion fragrance film
  4. The RealReal sets up shop in Summit, New Jersey
  5. Aston Martin reveals newest Lego collaboration
  6. Vacheron Constantin, The Met select finalists of craft-focused residency
  7. Longines confirms appointment of new CEO
  8. Luxury brands should recalibrate strategies amid market slowdown: Kearney
  9. Longines celebrates century of Zulu Time design
  10. Zegna, Art Basel ink multiyear partnership
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