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Luxury Memo special reports

Luxury packaging – Luxury Memo special report

April 15, 2019

Tiffany's blue box is one of many iconic luxury packagings. Image credit: Tiffany & Co.

 

By Staff reports

As with everything a luxury brand does, its packaging is carefully created with a level of quality that reflects its image and product. But even boxing has been affected by digital and consumer behavior changes.

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  1. LVMH, Dior sign Paralympic champion Pauline Déroulède to ambassador deal
  2. Dior confirms Jonathan Anderson as sole creative director
  3. Luxury Unfiltered: Emotions, not transactions, will guide the luxury experience revolution
  4. Patek Philippe inaugurates San Francisco boutique
  5. Roberto Coin brings in Hollywood heavyweight for global campaign
  6. Beachy takeover from Le Bon Marché stocks luxury exclusives
  7. The power of affiliate marketing for luxury brand growth in America
  8. Ferrari introduces new dealership design
  9. New marketing chief takes reins at Equinox
  10. Hermès renovates Four Seasons Macau store
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