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Dec. 21, 2024
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Luxury Memo special reports

Luxury packaging – Luxury Memo special report

April 12, 2019

Tiffany's blue box is one of many iconic luxury packagings. Image credit: Tiffany & Co.

 

By Staff reports

As with everything a luxury brand does, its packaging is carefully created with a level of quality that reflects its image and product. But even boxing has been affected by digital and consumer behavior changes.

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  1. Estée Lauder Cos. establishes new fragrance innovation hub in Paris
  2. Wearables, AI at forefront of 2025’s digital trends: IMG
  3. Accor developing Sofitel Diamond Crown Hai Phong in Vietnam
  4. Off the Cuff: A Q&A with Aston Martin's Marek Reichman
  5. The RealReal opens retail location in Houston
  6. BMW sets record with funds raised for education at playoff event
  7. Happy Holidays!
  8. Montblanc cuts ribbon on concept flagship boutique in Chengdu
  9. Balenciaga Music bridges cultures with Chinese pianist Wu Muye
  10. Rolex partners with Melbourne’s National Gallery of Victoria
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RECENT ARTICLES
Happy Holidays!
Estée Lauder Cos. establishes new fragrance innovation hub in Paris
Accor developing Sofitel Diamond Crown Hai Phong in Vietnam

The RealReal opens retail location in Houston
Wearables, AI at forefront of 2025’s digital trends: IMG
Off the Cuff: A Q&A with Aston Martin’s Marek Reichman