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Luxury Memo special reports

Luxury packaging – Luxury Memo special report

April 11, 2019

Tiffany's blue box is one of many iconic luxury packagings. Image credit: Tiffany & Co.

 

By Brielle Jaekel

As with everything a luxury brand does, its packaging is carefully created with a level of quality that reflects its image and product. But even boxing has been affected by digital and consumer behavior changes.

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  1. Luxury Unfiltered: How Italian luxury is regaining the lead
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  4. Moynat, Saks present M Collection pop-up series
  5. Printemps opens first US store in New York City
  6. Chanel unveils new handbag campaign starring Jennie Kim
  7. How culturally-aware influencer trips can successfully launch luxury products
  8. Bulgari reopens Via Montenapoleone flagship in Milan
  9. BMW Group, London Symphony Orchestra continue partnership with open-air concert
  10. Zalando launches partnership with Diane von Furstenberg
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