Marketing
October 17, 2017
Farfetch looks to influencers and consumers for its The One campaign
By Brielle Jaekel
NEW YORK – Now that content creation is in the hands of consumers and word-of-mouth has been escalated to a point where it is a "marketing monster," it is more important now than ever for brands to be authentic.
{"ct":"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","iv":"b0d6a23d7eeb09dd08276a7a4fd20165","s":"14b41909adfb8b27"}
Share your thoughts. Click here