Luxury Daily
The authority in luxury news.
Jan. 1, 2025
  1. Veuve Clicquot talks Champagne etiquette in digital content
  2. Saks Global completes Neiman Marcus acquisition
  3. Kimpton Hotels to unveil hotel, branded residences in Mexico
  4. The art of subtlety: ‘Solving’ the luxury market’s slump
  5. The 1916 Company invests in jewelry vertical  
  6. Maserati unleashes anniversary activations worldwide
  7. Estée Lauder Cos. establishes new fragrance innovation hub in Paris
  8. Luxury Unfiltered: Burberry is on the brink of self-destruction as it taps a new CEO
  9. Desirability, operational efficiency key to luxury brand growth: Accenture
  10. Luxury Unfiltered: Reclaiming luxury leadership when client expectations shift
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Marketing

Luxury needs to look to heritage, authenticity to cut through noise

October 17, 2017

Farfetch looks to influencers and consumers for its The One campaign

 

By Brielle Jaekel

NEW YORK – Now that content creation is in the hands of consumers and word-of-mouth has been escalated to a point where it is a "marketing monster," it is more important now than ever for brands to be authentic.

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  1. Veuve Clicquot talks Champagne etiquette in digital content
  2. Saks Global completes Neiman Marcus acquisition
  3. Kimpton Hotels to unveil hotel, branded residences in Mexico
  4. The art of subtlety: ‘Solving’ the luxury market’s slump
  5. The 1916 Company invests in jewelry vertical  
  6. Maserati unleashes anniversary activations worldwide
  7. Estée Lauder Cos. establishes new fragrance innovation hub in Paris
  8. Luxury Unfiltered: Burberry is on the brink of self-destruction as it taps a new CEO
  9. Desirability, operational efficiency key to luxury brand growth: Accenture
  10. Luxury Unfiltered: Reclaiming luxury leadership when client expectations shift
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Kimpton Hotels to unveil hotel, branded residences in Mexico
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Veuve Clicquot talks Champagne etiquette in digital content
The art of subtlety: ‘Solving’ the luxury market’s slump
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