Marketing
October 17, 2017
Farfetch looks to influencers and consumers for its The One campaign
By Brielle Jaekel
NEW YORK – Now that content creation is in the hands of consumers and word-of-mouth has been escalated to a point where it is a "marketing monster," it is more important now than ever for brands to be authentic.
{"ct":"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","iv":"a3d3846d21401080619946b6c15686a6","s":"04ee92dd0615b0d3"}
Share your thoughts. Click here