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Commerce

Luxury needs to grapple with the new normal

October 28, 2015

Alicia Vikander for Louis Vuitton cruise 2016 ; Louis Vuitton has turned its business around in China Alicia Vikander for Louis Vuitton cruise 2016 ; Louis Vuitton has turned its business around in China

 

LONDON – Luxury brands are each facing individual challenges spanning distribution and marketing in the face of a changing retail landscape, according to an analyst from BNP Paribas at Luxury Interactive Europe 2015 on Oct. 27.

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