Marketing
February 20, 2018
Luxury is increasingly speaking to a multicultural audience. Image credit: Marc Jacobs
By Sarah Jones
Perceptions of luxury are shifting as more multicultural and millennial consumers become clients of high-end goods and services, forcing brands to evolve their marketing strategies.
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","iv":"f29e92bb1a33e48e38750b5fe7944e91","s":"edac05a5661f4cd5"}
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