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Dec. 23, 2024
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Marketing

Luxury must take ownership of brand story, or someone else will

April 28, 2017

Saint Laurent's negatively received fall 2017 changed the brand's story

 

By Danny Parisi

NEW YORK – The perception of what constitutes a luxury lifestyle is evolving, and both retailers and brands need to take hold of how their narrative is conveyed before they are left behind by the changing times.

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  1. Estée Lauder Cos. establishes new fragrance innovation hub in Paris
  2. Preloved items from Hermès hold highest resale value: The RealReal
  3. Porsche Design boosts in-store traffic with Linkin Park collaboration
  4. Luxury Unfiltered: Reclaiming luxury leadership when client expectations shift
  5. What to look for when buying your first luxury watch
  6. Harry Winston emphasizes duality with new watch collection
  7. All-new 2024 Lexus GX SUV stars in annual holiday campaign
  8. 2024: The challenge for luxury amid global and regulatory changes
  9. Global millionaire count to increase significantly by 2027: Agility
  10. Prada taps Emma Watson as beauty ambassador
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