Marketing
April 28, 2017
Saint Laurent's negatively received fall 2017 changed the brand's story
By Danny Parisi
NEW YORK – The perception of what constitutes a luxury lifestyle is evolving, and both retailers and brands need to take hold of how their narrative is conveyed before they are left behind by the changing times.
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","iv":"0f7df3c6b4fd01b0613d81eb0354641e","s":"d4babe8c10b1b330"}
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