Marketing
May 3, 2021
Chanel No. 5 wrapped by a child. Image credit: Chanel
By Nora Howe
Luxury fashion and jewelry houses are turning to sentimental marketing campaigns and themed gift guides for Mother’s Day.
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","iv":"719fe9c4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