Marketing
May 3, 2021
Chanel No. 5 wrapped by a child. Image credit: Chanel
By Nora Howe
Luxury fashion and jewelry houses are turning to sentimental marketing campaigns and themed gift guides for Mother’s Day.
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","iv":"bd4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