Marketing
May 3, 2021
Chanel No. 5 wrapped by a child. Image credit: Chanel
By Nora Howe
Luxury fashion and jewelry houses are turning to sentimental marketing campaigns and themed gift guides for Mother’s Day.
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","iv":"b2270d7749c4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