Marketing
May 3, 2021
Chanel No. 5 wrapped by a child. Image credit: Chanel
By Nora Howe
Luxury fashion and jewelry houses are turning to sentimental marketing campaigns and themed gift guides for Mother’s Day.
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","iv":"08d2e0c83ae3c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