Marketing
May 3, 2021
Chanel No. 5 wrapped by a child. Image credit: Chanel
By Nora Howe
Luxury fashion and jewelry houses are turning to sentimental marketing campaigns and themed gift guides for Mother’s Day.
{"ct":"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","iv":"f191038bfe4c0796db57d12e9ba7d976","s":"a5017073a8584044"}
Share your thoughts. Click here