Marketing
April 14, 2021
Ferrari is RepTrak’s third most reputable global company. Image credit: Ferrari
By Nora Howe
Almost one in five of the top 100 globally reputable companies are luxury brands, as the COVID-19 pandemic illustrates that unexpected events and tense issues can be sources of opportunity.
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","iv":"f4bd84d8cbe1c19446849f01b3dafa25","s":"4391a4e097e1a148"}
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