Marketing
August 4, 2017
Michael Kors saw Snapchat's potential early on. Image credit: Michael Kors
By Danny Parisi
While video has long been a hallmark of marketers’ toolkit, live video is growing at a significant rate with 78 percent of Facebook Live videos in June being paid for by a brand, according to a new report by L2.
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","iv":"0389c652ab4321dc02297672d3beca12","s":"b2ff03f82be5c96e"}
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