Marketing
August 4, 2017
Michael Kors saw Snapchat's potential early on. Image credit: Michael Kors
By Danny Parisi
While video has long been a hallmark of marketers’ toolkit, live video is growing at a significant rate with 78 percent of Facebook Live videos in June being paid for by a brand, according to a new report by L2.
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","iv":"72ed234bb32811c2b8a3623731f910ae","s":"682c35b0036eac61"}
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