Marketing
January 18, 2018
Lexus' LED design for NYFW. Image credit: Team One for Lexus
By Brielle Jaekel
NEW YORK – So many important brand interactions happen daily and remain the secret to reaching the general audience, but through the use of digital, marketers can give these special experiences a platform.
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","iv":"dfc69af695e1e6c6bbba01c389a8a3a0","s":"d15209e587d356ea"}
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