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Dec. 23, 2024
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Marketing

Luxury marketers need to question their motives differently: Team One

January 18, 2018

Lexus' LED design for NYFW. Image credit: Team One for Lexus

 

By Brielle Jaekel

NEW YORK – So many important brand interactions happen daily and remain the secret to reaching the general audience, but through the use of digital, marketers can give these special experiences a platform.

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  1. Mood of global millionaires in the pandemic-era
  2. Mercedes-Benz rolls out AI-enhanced MBUX Voice Assistant
  3. Preloved items from Hermès hold highest resale value: The RealReal
  4. Porsche Design boosts in-store traffic with Linkin Park collaboration
  5. Estée Lauder Cos. establishes new fragrance innovation hub in Paris
  6. Off the Cuff: A Q&A with Steinway & Sons' Ben Steiner
  7. Luxury Unfiltered: Reclaiming luxury leadership when client expectations shift
  8. What to look for when buying your first luxury watch
  9. Harry Winston emphasizes duality with new watch collection
  10. Luxury slowdown reached Richemont last quarter
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