Marketing
February 14, 2020
Premium price and lack of awareness are barriers to purchases of sustainably made products. Source: The Conference Board.
By Dianna Dilworth
The price premium associated with sustainable products and communications challenges are key deterrents for consumers to buy from marketers with sustainability-oriented practices.
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","iv":"1e9eea21f82c858b192853325f47336a","s":"f447de2072196796"}
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