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Marketing

Price premium, unclear communications are key barriers for sustainable brands

February 14, 2020

Premium price and lack of awareness are barriers to purchases of sustainably made products. Source: The Conference Board. Premium price and lack of awareness are barriers to purchases of sustainably made products. Source: The Conference Board.

 

By Dianna Dilworth

The price premium associated with sustainable products and communications challenges are key deterrents for consumers to buy from marketers with sustainability-oriented practices.

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  1. Accor developing Sofitel Diamond Crown Hai Phong in Vietnam
  2. Estée Lauder Cos. establishes new fragrance innovation hub in Paris
  3. Wearables, AI at forefront of 2025’s digital trends: IMG
  4. Off the Cuff: A Q&A with Aston Martin's Marek Reichman
  5. The RealReal opens retail location in Houston
  6. BMW sets record with funds raised for education at playoff event
  7. 2024: The challenge for luxury amid global and regulatory changes
  8. John Galliano leaves Maison Margiela creative director role
  9. Rebag reveals influence of celebrity style on secondhand market in 2024
  10. As Notre Dame reaches restoration milestone, Dior crafts couture moment
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Happy Holidays!
Estée Lauder Cos. establishes new fragrance innovation hub in Paris
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The RealReal opens retail location in Houston
Wearables, AI at forefront of 2025’s digital trends: IMG
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