Marketing
February 14, 2020
Premium price and lack of awareness are barriers to purchases of sustainably made products. Source: The Conference Board.
By Dianna Dilworth
The price premium associated with sustainable products and communications challenges are key deterrents for consumers to buy from marketers with sustainability-oriented practices.
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ODJtz+hAuzoez0\/lBpOyA8vCNovfCOokuxfyn2msFyCLzmhsgkyBwWXfD67nybmTR2kNpLdHPsE0Ua1GZFCLUuWtIRe4qia4rl9tiZlX3WNOYjSPRCmgJA4dl9yykilNIyUXv5ZXAUGkAJCW9TsliX+XSqT8b8J5s4Ec6THkNWaai8uMO52BJOWW7+Q0JcdAkipw32je+s3XuQIbqKiC\/khAXbTlr\/BwZbvpC2\/DNXGF6U36cbvSQovqauqjXSuWWigGFxRfXRd4kskRl2jfZ7tkBOWFWWI7PVcf37zC5PzAA3efGogIokz7a4lKr5GTPj\/0GkJvU35LqSkmdURZ\/au+jUq2Ihrd125\/myy+yo48s5gCWpC3Fs5c2AsIpfO11c1z954smXSlYXB2yQ5CZeGsOtRAsS46wTP9jNp\/3z6kVVGSEeDqX+8\/KKQLgEqEKW3xIA1q74jnDDHU2EPpXSTzWcGBFkwGcGYDUy\/PK6zvx8tswEydJp6VmbqwiBK2TlhAlureodLfI8XvxylhmP2ix5u7\/6u02wg5tmuRLeBz+1WalQIG7VF2gdxDxnt\/Zu2tTswQKhfEcPpbxIlRYG7fFlNVpAqh1CA0uUBq95Zf23MHEiCcQPK7EdHefP1G5kvFbM1jq98YmhHfCW8wklllaEZhLndLWS2QAk7oXsgPBlEVWCGlI8uDE0mEPw0veZuiH7svdwxKs4EwghTZHrWA5a0M\/mqjvqEj\/OZevpc7mHBVtESgaCg1kRTr+3dvFked+3vMtQqmyTz9oDbp6hDqIjLXSSAPoEGFnPijMrw0KMU2Zy94D9cY05xNIYOZktSXpHZbye6ZhsNgBvS+hw0NeYtOXBno7tijf82Ejt82m8qysFd8q2Vp81AD7BsnUm0x8\/x0jaWWx\/5Ftv+j5FbA5hIiQh5VfBHc4YkbY\/seLKE93njSEKoC7VlMmMCB5tKf+ZWJ0+r3vK71N3qHHyVZrt\/260HoiEOb\/MEITKjHyN2hVzDJ8hfDGxUat+ikSHdwUhO9V3ObFfhRxoebAGylm6OHEYucw2a2FyTDiKZudZ+WuerXgbJddCayBNT9d66RtNAhA5FHjeJsz9mZgAI8R\/fG3Xo7RRNpCby72XHTzaVwi+h32qAS\/hwtPF37A\/s7rs+\/pn0QuxMr0oTghdtG\/ozGvJIB+m+vln8mMu3Fs7mRawDb8PhjishbI1VQ7xgyClxuWTCGrRV\/Y+YbOdrpPm422SfxYuFXC3oM8hktDEGDrgfBcnI1T1hSSU3\/uXBhQ7SP+1eNn\/gCeuTX8U5C4+ymcGkp3p6wKhk0kWi3n8gSB7IUrIkuVwqlO1tbmApqjITUhvHVETG52hBKUnn8YkDNvnf\/sggIHpzqkXruWNg1kolb8eB2dbowPjHm4iGX++zDWszOhVfk\/DHIryincmK7nx12iOlP2eY0DfLWT5rmbcAc6ClxenQo9DUKIK1QLSP3D0sbNEWcPPUlokwdmuimAWsGHHyQIIFw8NxFb\/F6zPvswvmc95qjuaYAib1BOZZ5ka9GsebjbpsYwczF4dGLlf+vVFI5PSKzk1qaLLV0iqmX2cjP27CIfAuk2iMPLRuoBp1ZODLcLI7mHh3qcY30dwlFiht4PkCRS4IFtjrt1rLGbfw6Ke75iRV9BX2ZdixcAusOL3J4uH+ftrlazQnL1cIbVZ7u5b+j7QUXihYcsnmGsSdrCMrdIX2rHqK0U89cXAtntDZaqJIUf2bTcutImPZ0J7GjQihSQSXp6a41OPADjl3y45VQ7hHf5HiQBaEuU0oT9TtbpkWFT9V8QpR\/4ps8T2QHhpcaXlKIF4LyUMSmKC+SN2rg\/\/Dr9n+z+Qejq+2lC8Kjf5lnivFuZbju5HpnpXv\/QMiIvCwjVGzmeSTavXbwsbTubV+YEOX2ViIbeka0pNXA8SZFvjwUQeOeaOcXvJ3vY3WMJg04hHI5WVpx5ZI23\/qF2n8MnZ8U8JzVbG44Qqn0BJU+DWZ634dnsbTyADhQ5\/d+rECF8bscOHKvm7gldozKhBtvBSWtKV5PZch08FEEK0sqNt+PnJGdery15OkXXoXNPcuFkEhqLoCdNQr3OFqsIVj3wamNkvdax+sQ\/5V8jzLQZKoy98Q1VtJIIjS\/OGCzJ49XlRbjpoUpkI0vMJ9eNCUBtMuJVIoUWu\/cFXmIvD5eePpcaNdXYSNHQtNYVhsreXhJmjYGYgcDKTg7gauTd3IHuqnmOKImE\/VaO8WWCeUZVDUmE\/uBmMYY1XPAa2XiF17rvy8K77eQ8r\/NnngU3d6MptT4n97z\/Msa2xd7eD\/ULcZBimM9CQbnYwcZEXwnOGc40TqVKvhv7mMu0gATiT+onMyH+Lub26H7dNwlwFayLFQ37V8SAEKDMlKurDWoM0FX+qWccUrARVkXLvkB5fXE\/WnEc88bkjoVoxy3ceuQDLdiffyROtV1RgcqHW4vUPixFKjSXwF7AWDXVsBww7FBLEvkBkdZYzuh\/zM53I9\/DDY8x7Zpj1tFCoQpAQ0JYsbTrWHO\/ZPoq\/nSAL+0Zil3yms5GRVtqAuD94l5\/XJT0YI3OF1mUWbkvfnM3rV+YThuHnqoezJlHByIXdY6fU7FcemxA8j50FSjahpO4Zl8OeaM+FwcAO+zO7Mof7ayQiRXTxiBZuy1Hc71sjlyPXmE1tLmGfMwHVptUn1W5hvRSw4Mys6GC0RxjXK1Al2WTKW9nGTBXK29k5ojA+vlR8YQAUzaIyxKansjOLSqKIASNkfI+NVMy\/MqEhMHTYB15lth8eaSexhGhHmD80bsUQ\/Oz3iVF1QmkHgKLuYh+\/9qaMLQz1PvTOIZthRfzSyOTEIz5LUqCEnBD6zhLA5b6pNQSVDxso1n2Fp02OmZDNAn8DPpGUoqzlhhbFl4ys2LfASDi7ge6VFrH9esF3lscZaM9g4YNJCgurFlqH2AmCwUl8JPAnohnWxQSEbj4g62HmqNQxJ89zK4mxUOwjZYQ+CVmMZ+QLR5Sh60MiMCWjM45XvMVvGwxDkwBTjbYuLokmvOMib7VDOd+dJYTnfZbtrG564EjwZLYky09qsxU4RvspSUpMMmxmuywbbeYVpIEQ3qU56lej5sEXF2FLCBX3KLaQKR2b02T2PmwS+jW4F8kApfb6fY4BJQGXISiMGpG3ZdheCMn31L7LKY7MlIihXcSMuoiL0eFKtlmITScBbSPydFhz8JafuIoTDztPH9ntSsUK\/ED5nncwXwwWyTIdTI\/wQhpndyL+zrHwC3vVxMqGJBYhfebyjnjhksc3eZimDlbMNft5C78HUWSbEDXoZl1ulfpnvt7PCKfSRAPbJB4GEvfpFInQTTL\/nCPfaiwUgp4kmVUJrsPYBYUmzV\/fmv7PNNBZz7sY+gNo7ef\/UMj1jqf3FKR90kqBuR2cS+fjKozAqK8saNG8P65M06Pa5vfEgoBloH3K0Wewi9UMFzUK","iv":"e89daf78922972731ffc5d6a6d2dc561","s":"dd341b43e9629c7e"}
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