Marketing
October 24, 2016
Delivering the goods
By Brielle Jaekel
While many luxury brands were slow to take on ecommerce in the beginning, the sector is now leading the charge in luxury sales growth at 7 percent penetration in 2016, according to Bain & Company.
{"ct":"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","iv":"0644c60c7ed5e32801809a4c2fb34266","s":"a0347e50c88c0c49"}
Share your thoughts. Click here