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Marketing

Luxury market to see 4pc compound annual growth revenue increase by 2020

October 24, 2016

Delivering the goods Delivering the goods

 

By Brielle Jaekel

While many luxury brands were slow to take on ecommerce in the beginning, the sector is now leading the charge in luxury sales growth at 7 percent penetration in 2016, according to Bain & Company.

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  1. IWC social snow globe stirs up winter memories
  2. Luxury Unfiltered: Burberry is on the brink of self-destruction as it taps a new CEO
  3. Dior goes for gold with flashy J'adore campaign
  4. Brooks Brothers print campaign uses QR codes for click-to-buy interactions
  5. Krug ID app creates mobile reference network for Champagne lovers
  6. Mercedes exec: Social media efforts should single out brand advocates
  7. Just how disruptive is Airbnb for luxury hotels?
  8. Image-rich, Flash-based Web sites not SEO-friendly: expert
  9. Michael Kors walks with influencers in new campaign tier
  10. How can luxury brands tap into the back-to-school season?
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