Research
January 26, 2024
Two major emerging trends will impact current and future market growth within China: international shopping and the local practice of Daigou. Image credit: Bain & Company
By Zach James
Relative to previous growth spurts, sales of luxury goods among Chinese consumers are currently cooled.
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","iv":"2fdd568381edae2886adf8d63791a951","s":"3cac88381912a723"}
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