Research
January 26, 2024
Two major emerging trends will impact current and future market growth within China: international shopping and the local practice of Daigou. Image credit: Bain & Company
By Zach James
Relative to previous growth spurts, sales of luxury goods among Chinese consumers are currently cooled.
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","iv":"ba3283ab216659f4a1a318abad5b0024","s":"920c75ac6a79573e"}
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