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Luxury Memo special reports

Luxury licensing – Luxury Memo special report

May 2, 2019

Safilo's, one of the major eyewear licensing manufacturers, revenue was up by 12 percent in Asia. Image credit: Max Mara

 

By Brielle Jaekel

Luxury brands look to licensing partnerships to expand their businesses and branch out to new sectors and territories. But as consumer demand for authenticity and localism rises, licensing becomes yet another practice affected by the evolution of retail.

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  1. Luxury Unfiltered: How Italian luxury is regaining the lead
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  4. Moynat, Saks present M Collection pop-up series
  5. Chanel unveils new handbag campaign starring Jennie Kim
  6. Bulgari reopens Via Montenapoleone flagship in Milan
  7. How culturally-aware influencer trips can successfully launch luxury products
  8. BMW Group, London Symphony Orchestra continue partnership with open-air concert
  9. Printemps opens first US store in New York City
  10. Zalando launches partnership with Diane von Furstenberg
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