Luxury Daily
The authority in luxury news.
March 18, 2025
  1. How culturally-aware influencer trips can successfully launch luxury products
  2. The future of successful luxury brand collaborations
  3. Louis Vuitton presents 2025 Australian Grand Prix trophy trunk
  4. Tod’s links My Gommino collection to digital passport program
  5. Creative director Jonathan Anderson to exit Loewe
  6. The 1916 Company launches bridal jewelry tour
  7. LVMH watch division head Frédéric Arnault appointed CEO of Loro Piana
  8. Livestream shopping crucial to bolstering consumer engagement: WGSN, TikTok
  9. Prada taps ‘Re-Nylon’ profits to resource environmental education
  10. ‘To Finding More’ campaign from Silversea reveals new brand identity
Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Luxury Memo special reports

Luxury licensing – Luxury Memo special report

May 9, 2019

Safilo's, one of the major eyewear licensing manufacturers, revenue was up by 12 percent in Asia. Image credit: Max Mara

 

By Brielle Jaekel

Luxury brands look to licensing partnerships to expand their businesses and branch out to new sectors and territories. But as consumer demand for authenticity and localism rises, licensing becomes yet another practice affected by the evolution of retail.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. How culturally-aware influencer trips can successfully launch luxury products
  2. The future of successful luxury brand collaborations
  3. Louis Vuitton presents 2025 Australian Grand Prix trophy trunk
  4. Tod’s links My Gommino collection to digital passport program
  5. Creative director Jonathan Anderson to exit Loewe
  6. The 1916 Company launches bridal jewelry tour
  7. LVMH watch division head Frédéric Arnault appointed CEO of Loro Piana
  8. Livestream shopping crucial to bolstering consumer engagement: WGSN, TikTok
  9. Prada taps ‘Re-Nylon’ profits to resource environmental education
  10. ‘To Finding More’ campaign from Silversea reveals new brand identity
VIDEOS
More Videos

MORE IN Luxury Memo special reports
Chinese ecommerce – Luxury memo special report
Addenda to Luxury Daily, Altiant luxury consumer research report with COVID-19 effect
Luxury Outlook 2020 – Luxury Memo special report
Digital in real estate – Luxury Memo special report
Alternative materials – Luxury Memo special report
Cities of luxury: Shanghai – Luxury Memo special report



RECENT ARTICLES
‘To Finding More’ campaign from Silversea reveals new brand identity
Follow @LuxuryDaily for the latest in luxury news
How culturally-aware influencer trips can successfully launch luxury products

The 1916 Company launches bridal jewelry tour
Creative director Jonathan Anderson to exit Loewe
Louis Vuitton presents 2025 Australian Grand Prix trophy trunk